AIME Executive Team

The AIME Executive are the main core of AIME and the team of people you will have day to day contact with.

The Executive handles the communication with members and administration of the Association, including drafting responses and requests to regulators, governments and industry.

The Exec also produces all AIME literature, consultations, manages the AIME website and social media presence, produces AIME news, organises and represents AIME at Industry, internal  and external events, organises the regular AIME member meetings and any current Industry initiative meetings.

In addition, the Executive’s responsibilities include financial management, marketing and general administration.

Rory Maguire –  Managing Director

Rory has been on the Board of AIME since 2006 and stepped in as interim Managing Director of AIME in September 2013. He was offered the permanent position in December 2014. Since joining AIME Rory has worked hard on keeping AIME’s Members interests at the heart of what we do, with constant and tireless dedication to ensuring that relevant Regulatory matters and changes to law offer the best outcome to the Industries in which AIME operates.

Julia Freeman – Head of Business Development & Communications

Julia joined in August 2016. Her role with AIME will be to develop AIME’s communication strategies both to members and externally.  She will  increase PR opportunities and look at market development opportunities with the intention to increase membership.

Julia has over 20 years experience in the direct marketing and direct response advertising fields. Much of her career has been in London working at key agencies such as Proximity and Rapier where she was Client Services Director and a board member.  During her career Julia has worked across most industry sectors including charities.

Andrea Putnam-Moorcroft – Operations & Events Manager

Andrea joined AIME in March 2014 and has come from a background of office management and creative work. She has now taken on the running of AIME’s media presence, as well as organising their internal events for Members.

Catherine Easton – Finance Controller

Catherine is responsible for keeping the finances of AIME running smoothly and ensuring that everyone’s membership is activated. Catherine has been with AIME since 2012.


If you would like to know more about the Executive team click on their names for their LinkedIn profiles

You can contact the AIME team by using the contact form on the About Page menu.