What We Do

AIME promotes success in the Interactive Media and Entertainment industry by driving commercial growth and protecting the regulatory environment under which members operate. AIME’s four main channels of activity are bringing together members under working groups and forums, educating members through knowledge seminars and training courses and interfacing with regulators to ensure member’s operational environment is robust.

Working Groups & Forums

One of the core benefits of AIME is the representation of commercial interests of member companies in the Interactive Media Industry. This is not only through representing members’ interests to Government and regulators, but also facilitating member forums to identify barriers to, and opportunities, for growth. AIME has several forums that bring together the entire Interactive Media value chain, often within a particular sector (e.g. Broadcast, Charity, Mobile Betting & Gaming) to prioritise issues that will drive Industry growth and members’ revenues.

Click here to view our current working groups and forums.

Knowledge & Networking (K&N) Seminars

Knowledge & Networking Seminars have been successfully organised by AIME for several years now. These events are focused and open forums that attract between 60 –100 attendees on a regular basis. The 90-minute mediated presentation, discussion and audience Q&A formats are designed to promote engaging debate about key industry trends and issues within an intimate and relaxed environment. Our speakers deliver practical, in-depth presentations and case studies, participate in mediated panel discussion and answer questions from the floor.

To view upcoming Seminars, click here.

Regulatory Consultation Responses

AIME has been successfully representing members’ interests to key regulators since 1995. In this time the regulatory landscape has changed a great deal and AIME continues to be on the forefront of this change, ensuring that Members’ collaborative views on regulation are heard. AIME analyses every consultation released to check whether Member’s businesses could be affected and will then organise and deliver a response to the regulator, after member’s views are collaborated.

To view on-going and closed consultation responses, click here.

Industry Training

Since our first training course was launched in 2011, AIME has trained over 350 Industry professionals, including the regulators PhonepayPlus & Ofcom, to improve industry understanding of micropayments and their application to business. AIME understands the delicate balance between wanting to invest in staff training and sacrificing a whole work day for staff to attend a course, so we have recently developed a range of webinar topics which deliver timely, essential updates to staff who never have to leave their desk. Topics for training courses include Premium Rate Foundation course, Payforit 4.1 and Tackling Misleading Digital Marketing.

To view upcoming training courses and webinars, click here.