Empowering the Charitable Sector with Interactive Technologies II

15th September 2011

How to develop the business case and strategies required for driving interactive charitable fundraising and communication campaigns

In May 2010 AIME launched its inaugural event for the Charity Sector Empowering the Charitable Sector with Interactive Technologies. The event explored how the sector could leverage multiple new and established interactive channels and payment tools, to increase stakeholder engagement and drive donations and fundraising.

Following last year’s successful event, which brought together charities, industry agencies and technology suppliers to share experiences and learn how to engage the public with interactive campaigns, AIME is once again bringing together key organisations and individuals for a one day conference and series of workshops 15th September 2011, London.

Whereas last year’s focus was very much on the issue of payouts from donations received via mobile SMS, following delegate feedback along with our own research with charities, this year’s event will be broader in scope, looking at what charities need to do and have in place to manage campaigns effectively, across multiple platforms – web, mobile, email, social media, apps.

AIME has created a full day series of conference keynotes, panel discussions and case studies to further explore how the charitable sector can leverage multiple new and established, interactive communication and payment channels, to increase stakeholder/public engagement and drive donations/fundraising. The key emphasis will be about driving education and creating awareness for charities in how they can cost effectively increase their ‘digital footprint’ while competing for public attention and donations. The event will also include a number of networking opportunities throughout, such as coffee and tea breaks, lunch and a small exhibition space for companies to showcase products and services.

AIME’s reach across the interactive media sector ensures that the conference remains high quality, offers leadership on how interactive technologies are best utilized, and ensures there are useful case studies to demonstrate what campaigns are appropriate for different size charities, what has worked well and what hasn’t. The event remains a unique attraction for a diverse mix of senior decision making attendees across the charity sector.

Pre-show Interview with CTT's CEO Richard Craig

EVENT MISSION and OBJECTIVES

Help drive growth of charities using interactive technologies, through education, sharing research, knowledge and best practice
Improve effectives of interactive communications and marketing services for charities
Enhance charities trust in these services, supported by best practice
Enable tailoring of interactive services to support individual charities and their target markets

ATTENDEE INFORMATION

Venue:

The event will be held at LBi UK Head Office, Atlantis Building,
Truman Brewery, 146 Brick Lane, London E1 6RU.

Timing:
Our Knowledge & Networking Event is an all day seminar with an early evening drinks reception.

Registration from 8.45am
Opening Comments 9.20am
Drinks Reception 5.30pm

Cost:

K&N Event delegate passes include tea/coffee on arrival, access to all day conference, tea/coffee breaks and buffet lunch.

Registered Charities £60
AIME Members £110
Non Members £150

2010 CONFERENCE

Read the 2010 Empowering the Charitable Sector with Interactives Charities Event Overview Here

2010 attendees include:

• Magic Bus UK • Devon Air Ambulance • NSPCC • CAF • CAFOD • Save the Children • Water Aid • Macmillan • Marie Curie • Charities Trust • Salvation Army • Connect Assist • HFT • Alzheimer’s Society • Charities Technology Trust • Barnado’s • Cause 2 Connect • Shelter • Kids Company • Norwood • Just Giving • British Red Cross • League Against Cruel Sports • Citizen’s Advice • BBC Wildlife Fund • PETA • WSPA • Comic Relief • Plan International • Oxfam • Global Charities • ECC • Foundation for Social Improvement • LifeLine • Yahoo! • WIN • ITV • BBC • MIG • Ogilvy • AKQA • BT Agilemedia • Netsize • Dialogue • Telecom Express • Vodafone • Orange • O2 • 3 • Virgin • Open Market • PhonepayPlus • Oxygen8 • Deloittes • Lewis Silkin • Analysys Mason • Associated News • Trinity Mirror •

"AIME’s 2010 Charity Conference 2010 was a sound platform for introducing charities to different types of media outlets for fundraising and campaigning, which included excellent panel questions and answers after each session. Charity Technology Trust were proud to be one of the sponsors of the event and we are looking forward to being a part of this year’s event." Fiona McGeever, Client Account Manager, Charity Technology Trust

"Last year’s event was a very good conference which I enjoyed presenting at. We had very productive meetings with some great charities which led to us forming a key partnership in advising on executing some email, social media and mobile strategy on behalf of NSPCC." Robert Thurner, Commercial Director, Incentivated

"A terrific event, with interesting content and speakers, a fantastic audience and convivial atmosphere. Very useful both in terms of learning about the topic, and making new contacts in the charity sector." Jessica Figueras, Director, Knowledge Peers