One of the core benefits of AIME is the representation of commercial interests of member companies in the Interactive Media Industry. This is not only through representing members' interests to Government and regulators, but also facilitating member forums to identify barriers to, and opportunities, for growth. AIME has several forums that bring together the entire Interactive Media value chain, often within a particular sector (e.g. Broadcast, Charity, Mobile Beeting & Gaming) to prioritise issues that will drive Industry growth and members' revenues.
Future Media Group
The AIME Future Media Group (FMG), established in March 2011, was set up to enable AIME to focus on important issues raised by a converged media environment and prioritise areas that it believes represent the best opportunities for industry growth. We consider it our strategic arm of AIME and opportunities identified out of this group will be fed down in to our other forums.
Working Group participants represent key elements of the value chain and significant market sectors to help the group prioritise market growth initiatives and tackle any regulatory barriers.
The aims of the group are for Industry to work collaboratively to offer consumers a consistent quality and continuity of service across multiple platforms and consumption environments and to help members focus on key industry development issues/information and output should provide corporate development value
Building trust and confidence with consumers is key to running successful interactive broadcast services. This AIME forum, first established in November 2007 to address price transparency, continues to meet on a regular basis with the objective of growing the interactive broadcast market in a responsible manner.
Members of the forum include broadcasters, programme makers, mobile and fixed network operators and technical facilitators as well as Ofcom and PhonepayPlus. Topics covered in the forum include Tariff Transparency, SMS voting and competitions, Voice Short Codes in Broadcast, Refunds process and Industry PR.
AIME acts as a communication channel between members' and the Payforit Management Group and is a consulting partner providing feedback on the Cross Operator Mobile WAP billing mechanism 'Payforit'.
Regulatory Best Practice
An important part of AIME's core mission is to ensure regulation is fair and proportional and that standards are clearly understood by Industry. AIME has established this initiative to address current regulatory process with the objective of achieving mutual trust and genuine Industry and regulatory co-operation.
There are issues in the Interactive media & enterainment space that, for historic reasons, relate more closely to the traditional fixed line environment. In July 2010 AIME formed the Voice Services Forum, holding the inaugral meeting in August to address such issues as Higher Rate Tariffs, VAT free PRS services, pricing transparency, regulatory frameworks and consultations.
All of AIME's Forums work towards achieving agreed objectives that tackle Industry Issues or support growth. When these objectives have been achieved, Forums are adjourned and re-opened if further issues arise. Below are details of forums currently adjourned:
Participation TV - Chat & Psychic
This forum was formed in 2008 to formulate the AIME response to the Ofcom Participation TV Consultation. The forum has since developed and published a Best Practice Guide for the provision of Live Psychic Services in the UK and is currently producing agreed best practice for Adult Participation TV in the UK. AIME and its members also works closely with Ofcom to foster greater self-regulation of the Participation TV sector.
Interactive Services for Charites
AIME believes the charity sector can derive significant benefits from utilising a range of Interactive technologies to maximise contributions. AIME formed the InteractiveCharity Forum in July 2010 to bring together the Interactive Technology Industry and the third sector following the success of our inaugural full day conference in May 2011.
Forum members include leading charities and charity agencies, network operators as well as service and content providers from the Interactive Services Industry. The objective of this forum is to improve the effectiveness and efficiency of interactive services for Charities, enhance the reputation of the Content, Service and Network Providers in this field, provide education & information, create best practice and achieve better Industry engagement
Mobile Betting & Gaming
The UK Mobile Gambling Industry is estimated to be worth £5m and a growing market. AIME has brought together the gaming operators with the mobile operators and technology providers to identify growth opportunitites.
Forum objectives are to develop collection representation, to share knowledge, to set standards and promote the Mobile Betting & Gaming Industry and AIME members. The Mobile Betting & Gaming Forum (MBGF) was established May 2011.
Mobile Commerce Joint Industry Committee (MC-JIC)
AIME, The Internet Advertising Bureau (IAB) and Interactive Media in Retail Group (IMRG) have come together to form the Mobile Commerce Joint Industry Committee (MCJIC). This initiative has been established (Nov 2010) to ensure that businesses are prepared for the changes, opportunities and challenges that accompany the explosive growth in m-commerce.
MCJIC will support and drive the growth of m-commerce through research, market intelligence and development of best practice:
- Set up to ensure retailers take advantage of the mobile opportunity
- Research, best practice and regulation to be included in Initiative’s remit
- Founding members bring wealth of experience from across the industry
If you would like further information on any of AIME's forums and initiatives please contact Amy-Beth West email@example.com