Member News

MEMBER NEWS: eBuddy Selects 4th Screen for UK Mobile Ad Partnership

24 September 2009

London, United Kingdom – 4th Screen Advertising, the UK’s leading mobile advertising agency today announced a partnership with eBuddy, the world’s largest and fastest growing independent web and mobile instant messaging ( IM ) service favoured by students and young professionals 13 to 24 years of age. 4th Screen Advertising will integrate and roll out a range of mobile advertising formats within the eBuddy mobile platform over the next several months including banners, splash screen ads, integrated tenancy links and new rich media ad formats.

eBuddy’s mobile IM solution enables over 8 million unique monthly mobile users to chat free of charge in one interface across all major IM networks including AIM, Facebook, Gtalk, ICQ, MSN Windows Live Messenger and Yahoo. eBuddy currently offers four mobile IM versions: eBuddy Mobile Messenger ( J2ME ), eBuddy Lite Messenger ( mobile Web ) along with the native applications, eBuddy for iPhone and eBuddy for Android.

According to the IAB, the number of social network users on the mobile Internet has grown 179% year-on-year compared to 10% on the PC Internet. “Young people are constantly communicating while on the go, and mobile phones play a critical role in their social lives,” states eBuddy UK Advertising Director, Lucy Russell. “We anticipate excellent results from our partnership with 4th Screen Advertising, especially considering eBuddy’s year-on-year mobile IM growth rate of 235% and the more than 8 million unique mobile users per month utilizing eBuddy’s mobile IM service.

“Over one third of people under 30 years old are accessing social networking sites via mobile,” adds 4th Screen Advertising Account Director, Miguel Tatay. “Unlimited data plans and 3G penetration have really opened up the flood gates, providing mobile consumers with an ‘all you can eat’ proposition to access social media sites at any time of day.”

Tatay continues, “Our partnership with eBuddy supports 4th Screen Advertising’s ever-expanding reach in the social media arena, and provides the perfect channel for brands to maximise awareness among a notoriously ‘hard to reach’ youth audience via a targeted range of mobile advertising options.”

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