Member News

2ergo Unites Citizens of the World through Mobile for “Hopenhagen”, a Global Movement to Inspire Participation in the United Nation’s Climate Change Conference

29 October 2009

Selected as global mobile partner, 2ergo joins marketing industry leaders in support of the people’s campaign where mobile and social media are critical channels

Manchester, UK – October 27, 2009 – 2ergo, a leading global provider of mobile products and solutions, today announced its participation in “Hopenhagen”, a global marketing and communications initiative created by Ogilvy & Mather on behalf of the International Advertising Association to raise awareness of and involvement in December’s United Nations Climate Change Conference in Copenhagen.

2ergo was selected by WPP’s Ogilvy & Mather to create an interactive mobile website that allows people around the world to learn more about the Hopenhagen initiative, sign a petition and share with friends. It reinforces the social networking strategy behind the Hopenhagen campaign and the www.Hopenhagen.org website that serves as a hub for mobilising the citizens of the world to become citizens of Hopenhagen.

Hopenhagen is a “global people’s campaign” designed to influence the United Nations Climate Change Conference. By creating a worldwide movement to connect individuals around the world with their leaders, the goal is to lead the world leaders to make the right environmental decisions. The Climate Change Conference, taking place December 7-18, 2009 in Copenhagen, will consist of leaders from 192 nations charged with addressing the future of our planet and ratifying a new international climate treaty.

“We’re proud to have been selected by one of the world’s leading advertising agencies to build and enable this mobile channel critical to garnering worldwide engagement,” said Chris Brassington, Group Managing Director at 2ergo. “As a leading global provider of mobile enabling technology, our products and solutions make it possible to engage and influence targeted audiences worldwide, and that’s exactly what we’re aiming to accomplish with Hopenhagen.”

Together with Ogilvy & Mather, who created the strategy and creative concept for Hopenhagen, 2ergo donated its services to build the Hopenhagen mobile website at m.hopenhagen.org. The companies also placed mobile detection code on the campaign’s main website ( www.hopenhagen.org ) to automatically redirect users visiting the URL from a mobile phone to the mobile site. At the mobile site designed by 2ergo, users can sign the Hopenhagen petition, learn more about the climate change conference, read related news and easily spread the word through Facebook and Twitter.

“More than 90 companies donated their time, expertise or advertising media to bring Hopenhagen to life,” said Seth Farbman, Managing Director of OgilvyEarth, Ogilvy & Mather’s global sustainability practice. “From our website and social networking channels to print publications and the Thomson Reuters ticker in Times Square, this global campaign spans a wide variety of communication channels, of which mobile is a key component. 2ergo has been great to work with, and we’re pleased with the quality of the mobile website. Every piece of this puzzle plays a part to affect positive change on our planet’s environment.”

About 2ergo
2ergo is a leading global provider of mobile enabling technology with a focus on mobile marketing, business, entertainment and media. Its product portfolio includes an innovative suite of mobile publishing, interactive messaging, smartphone applications, mobile ticketing and coupons, and mobile security solutions to deliver a multi-dimensional approach to mobile marketing and mobile customer communications. 2ergo’s products and services are used by global businesses, brands, marketing agencies, publishers and mobile network operators to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilize business processes and reduce costs. Brands such as FOX News, AT&T, O2, Yahoo!, National Geographic Channel, Rightmove and Microsoft have all benefited from working with 2ergo. Headquartered in the UK, 2ergo’s international presence spans North America, Latin America, India, Australia and a partner network in China. 2ergo is AIM listed on the London Stock Exchange ( LSE:RGO ). For more information, visit www.2ergo.com.

Press Contacts
Michael Alexander
Ogilvy Public Relations Worldwide
Tel : +44 ( 0 )207 345 3047
Email : michael.alexander@ogilvy.com

Gemma Percy
Ogilvy Public Relations Worldwide
Tel : +44 ( 0 )207 309 1115
Email : gemma.percy@uk.ogilvypr.com

Clair Whitefield
Ogilvy Public Relations Worldwide
Tel: +44 ( 0 )207 309 1018
Email: clair.whitefield@uk.ogilvypr.com

Alex Black
2ergo Group
Tel: +44 ( 0 )161 874 4222
Email: alex.black@2ergo.com