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OpenMarket Launches Push Notifications Services. Signs New Customer Deal with Global Marketing Agency Publicis

09 May 2012

• App-based messaging services enable businesses to drive engagement with smart phone users
• Underline’s multi-channel approach to mobile consumer engagement

NEW ORLEANS and LONDON — OpenMarket ( www.openmarket.com ), a leading mobile messaging and payments company, today announced its Push Notifications services, a significant expansion of its mobile messaging capabilities. OpenMarket’s Push Notifications enable businesses to effectively engage and interact with both consumers and their smart phone-based applications. OpenMarket’s multichannel messaging capabilities combine SMS and Push Messaging to deliver the scale, coverage and confidence major enterprises need in today’s competitive marketplace. The new Push Notifications service will be demonstrated today at OpenMarket’s booth ( #4360 ) at International CTIA Wireless 2012.

By introducing Push Notifications, OpenMarket is enhancing its suite of mobile messaging services, including SMS and MMS products, that help businesses create integrated, customer-focused communications to reach the widest target audience. With Push Notifications, enterprises can deliver messages, such as news alerts, brand awareness promotions, coupons, and other user-relevant content, to a specific application on a smart device. Push Notifications improve application engagement by sending time-sensitive information, selling relevant items, increasing loyalty, and ultimately providing value through a better user experience.

OpenMarket’s Push Notification solution is scalable, transparent and easy to manage. It enables an organisation or developer to send a message or notification to a mobile app on an end-user’s device, Importantly, Push Notification is also flexible enough to send targeted notifications to individual subscribers, particular sub-groups or an entire subscriber audience. Organisations can intelligently engage with end-users on an ongoing basis by delivering relevant, timely information to them, based on data such as demographics, location, or individual “opt-in” preferences.

Publicis ( www.publicis.com ), a global advertising and marketing company, has recently selected OpenMarket’s Push Notifications technology for its new healthcare mobile application. Publicis will use the OpenMarket Push Notifications service to deliver daily updates, hints and tips to over 10,000 European users who are running its mobile application on the Apple iOS, Android and Blackberry platforms.

“We’ve chosen OpenMarket’s platform for its ease of use, scale and reliability,” said Tiago
Dias, Senior Flash Developer, Publicis. “With its RESTful API, OpenMarket enables us to seamlessly integrate the Push Notifications across every mobile platform targeted, while working with our preferred coding environments and standardized development process.”

OpenMarket is continuing its industry best practices approach for a customer-focused, integrated messaging strategy that includes Push Notifications. According to Forrester Research’s “The New Messaging Mandate” report, today’s silo approach to digital messaging focuses too much on generating channel-specific responses and not enough on creating overall value, but Push Notifications offer a compelling solution.

“This agreement with Publicis underlines OpenMarket’s presence in the global mobile apps economy,” said Alex Moir, General Manager for OpenMarket Europe. “OpenMarket has an established pedigree – both as a provider of multi-format mobile messaging services that are easy-to-use, flexible and reliable, and as an expert in mobile consumer engagement strategy. With our Push Notification solutions, we can support customers of all types and sizes to design and deliver an effective mobile app strategy that meets their particular aims and objectives.”

OpenMarket is one of the largest mobile messaging processors in the U.S. and U.K. and reaches consumers worldwide with SMS messaging and Push Notifications. Based on a high performance mobile transaction platform that delivers messages through a single integration, OpenMarket’s Push Notifications service helps businesses focus on marketing goals and improve user engagement by removing technical complexity, reducing risk, and saving time and investment.