Putting Customer Data to Use in a Mobile World with mGage
AIME Member News
Consumers are constantly bombarded with irrelevant messages from multiple brands, across numerous channels, which means increasingly few messages get through and activated upon. So the question is: what can you do about it?
Mobile messaging provides a breath of fresh air when it comes to trying to solve these issues. Concise, targeted and instantly effective, it opens up a new channel on which to build a relationship with consumers based on the communication they actually want to receive.
Download the Messaging and Loyalty Whitepaper and mGage we will be sharing their experience from helping different industries with their mobile messaging strategies and will also share the results of their recent survey on Messaging and Loyalty.
Here are the key takeaways:
– What consumers want: what are the channels we use the most and how do we want brands to engage with us
– Actionable insights:
– Retargeting: re-engage with customers that abandon their baskets or that have been inactive for a long period of time
– Engagement and Loyalty: provide a one-way channel for your customers to interact with you, being it questions about products/services, order notifications or feedback on a recenlty purchased product
– Drive traffic to your stores/app and increase sales: give that extra push your customers sometimes need to enter your store/app and look at what’s new